Metacine is the skincare brand inspired by The Diamond Face Institute’s practices, procedures, and protocols. Sunshine translated their innovative methods into a bespoke visual language, using the product’s plasma technology—a grid of dots punctuating the skin—heavily informed the grid system and thus the basis of all graphic elements. The all encompassing and versatile visual identity features; the brand’s icon, merging sans into serif, a geometric wordmark, an engineered pattern, humanistic colourways, textured packaging and beyond.