Denim is the world’s social fabric. Clubbing, partying, or just hanging out, it’s the thread that weaves us together. And Diesel means denim: an iconic brand that mixes catwalk style with everyday sociability.

But today, socializing is different. And to be relevant, Diesel needed more than just a passive presence. They needed to bring people together in ways that truly celebrate the remixing that makes socializing so special.

That’s why we helped Diesel to launch Tracks. A brand campaign promoting the stretchy, dancefloor-friendly Track Denim collection, Tracks is a series of events combining some of the most sought-after club promoters in one-of-a-kind collabs. Hosted in partnership with underground radio rebels NTS and under the guidance of Diesel’s fashion-forward creative director Glenn Martens, Tracks remixes today’s most popular club nights into a unique celebration of togetherness. Launched in London in 2022, TRACKS continues to bring people together across the globe.