With Time To Dare, we created a new call to action reinforcing the brand’s core values to be used as a consistent thematic. Across the lead campaign, the creative declined a consistent visual story that reinvents Glamour for the modern age.

The Autumn 2021 campaign featured Hailey Bieber against daring vistas. Captured on location in Los Angeles by Pierre-Ange Carlotti, the campaign explores exaggerated panoramas and confident poses, inspiring audiences to embrace glamour, every hour, whatever the moment. Still images were brought to life alongside product hero vignettes.