ORLEBAR BROWN
WHAM! CLUB TROPICANA — Brand Collab and Campaign
Creating a flamboyant summer campaign for Orlebar Brown x Wham!
Orlebar Brown’s fans can’t get enough of its eye-catching beach wear. With their Summer Capsule approaching, how could O.B. connect with both a new and existing audience while retaining their ultra-cool aspirational holiday appeal?
Answer: promoting the new Summer Capsule by celebrating the things that make our favourite holidays unforgettable. Three sun-drenched, carefree short films showcasing friendship, fun, and just flaunting it, all soundtracked by Wham!’s retro summer hit Club Tropicana.
Answer: promoting the new Summer Capsule by celebrating the things that make our favourite holidays unforgettable. Three sun-drenched, carefree short films showcasing friendship, fun, and just flaunting it, all soundtracked by Wham!’s retro summer hit Club Tropicana.
![Tropicana147090](/assets/media/designs/uploads/projects/element/603/tropicana147090-429086.jpg)
![Ob Ct](/assets/media/designs/uploads/projects/element/603/ob-ct-068673.jpg)
![Ob1X2](/assets/media/designs/uploads/projects/element/603/ob1x2-091393.jpg)
![Ob1X22](/assets/media/designs/uploads/projects/element/603/ob1x22-310724.jpg)
![Tropicana146723](/assets/media/designs/uploads/projects/element/603/tropicana146723-954727.jpg)
![Tropicana146879](/assets/media/designs/uploads/projects/element/603/tropicana146879-109306.jpg)
![Whamtrop](/assets/media/designs/uploads/projects/element/395/whamtrop-983165.jpg)
![Ob1X23](/assets/media/designs/uploads/projects/element/603/ob1x23-146882.jpg)
![Ob1X24](/assets/media/designs/uploads/projects/element/603/ob1x24-162475.jpg)