ORLEBAR BROWN
WHAM! CLUB TROPICANA — Brand Collab and Campaign
Creating a flamboyant summer campaign for Orlebar Brown x Wham!
Orlebar Brown’s fans can’t get enough of its eye-catching beach wear. With their Summer Capsule approaching, how could O.B. connect with both a new and existing audience while retaining their ultra-cool aspirational holiday appeal?

Answer: promoting the new Summer Capsule by celebrating the things that make our favourite holidays unforgettable. Three sun-drenched, carefree short films showcasing friendship, fun, and just flaunting it, all soundtracked by Wham!’s retro summer hit Club Tropicana.
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