Developing a world-first branded TV series for Balmain
We created a world-first, five-part drama series to showcase Balmain’s AW21 collection. In partnership with Channel 4, Fracture is a story about family, identity, and the cathartic power of creativity. Jesse Jo Stark, who plays the lead character Mya, wrote and released original music for the series.

The show is the brainchild of our entertainment partnership with Balmain—strategy, concept and creative direction, pitch treatment and story development, as well distribution acquisition. Further, a dramatic stills campaign, Apple Music partnership and the show’s official Instagram expand the storytelling through exclusive content.
Fracture sets a new benchmark for brands to act as creators and producers of prestige scripted entertainment. It premiered
2nd September 2021 on All4 (UK) and globally on Read more about the series on Variety and Marketing Week .

Starring singer-songwriter Jesse Jo Stark, Charles Melton (Riverdale), Tommy Dorfman (13 Reasons Why) and Ajani Russell (Betty). Glenn Waldron writes, Bradley & Pablo direct with production by Pretty Bird. Overseen by Lee Mason (It’s A Sin and End Of The F**king World). Photography by An Le x Now Open TV.
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