For the past decade, Gucci Chime have been convening, uniting, and strengthening the voices speaking out for gender equality, yet despite this, the world was still going backwards in areas of gender equality. To mark the 10 year anniversary of #GucciChime, we developed a global campaign of thought provoking, social first films starring some of the most influential faces from across the globe, bringing gender equality back to the top of the agenda.

Montage films of key topics encouraged Gucci’s online community to engage through likes, comments, and sharing - amplifying the voices further. Individual edits were editorialised creating a key narrative that connected to each person, ensuring content was always rich and diverse.

The most prominent figures in entertainment, activism, and business took part and continue to join the conversation on social media, bringing in the wider community. We continue to chime as one.