Monogram Launch
Featuring Cara Delevingne
Cara boldly brings the four elements together in a fiercely strong campaign with close friend and designer Olivier Rouesting. Paying homage to Janet Jackson’s iconic Rolling Stones cover, it symbolises the importance of friendship and celebrates Cara’s defiant, natural honesty.
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““It’s impossible to hide either my admiration for her or the joy that I feel in her presence. Cara embodies that modern woman: she is authentic, transparent and never afraid to push it on every single level...She's a talent with something to say and she’s never been timid about expressing her point of view.””
The four-part campaign focused on the representation of nature’s four core elements; earth, wind, water and fire. Spanning print, OOH, digital and retail – the campaign was rolled out over the course of the four key SS19 fashion weeks. Each city saw a bespoke execution of Cara embodying a different element of the bold, Balmain attitude.
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The Choice
An Interactive Film