Jenna Barnet | LA
Group Chief Executive Officer
Jenna is an expert in global communications and entertainment strategy.
A founding partner of Sunshine’s Los Angeles office, Jenna’s career highlights are vast and numerous in the field of luxury and innovation. Jenna has been at the forefront of dynamic and creative global communication strategies for brands including Ralph Lauren, Gucci and Giorgio Armani.
Before joining Sunshine in 2015, Jenna was responsible for global communications at Ralph Lauren, where she pioneered brand initiatives including the development of experiential and entertainment properties, in addition to new market launches in countries including Russia, Dubai and China. Previous to Ralph Lauren, Jenna worked as Director of International PR for Gucci in Milan, where she managed global brand expansion and a myriad of international openings, fashion shows and cutting-edge projects, including fashion’s first ever partnership with Apple. Jenna began her career at Giorgio Armani, where she managed meaningful partnerships with The Guggenheim, Mercedes Benz, Samsung and project RED.
In 2015, Jenna established the consultancy entity of the Sunshine brand, with a focus on building entertainment properties for luxury brands. Her partners have included Ralph Lauren, Kering, Saint Laurent, Gucci, The Andy Warhol Museum, Grey Goose and many others. Jenna fuses a unique combination of experience to help build properties and usher brands into the on-demand age.
Having lived many years in Milan, Jenna is bi-lingual and passionate about Italy, she loves fashion and is obsessed with Italian food and wine. Jenna is a devoted mother of two, and spends her weekends whenever humanly possible on the beach near her home in Venice, CA.
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