Al MacCuish | London
Creative Chairman
Al is one of the industry’s leading experts on the power of entertainment and brand storytelling.

After 11 years at Mother, he co-founded Sunshine in 2012. Over the past five years he has creatively led Gucci’s Chime for Change; the Skype Collaboration Project with Victoria Beckham; The Baileys Women’s Prize for Fiction; My Beautiful Broken Brain; the adidas Futurehouse and BBC Earth’s Real Happiness Project.

As Sunshine’s Creative Chairman, Al creatively oversees all film, television, live events, design and brand ethos projects across Sunshine’s London, New York and LA offices. He has written two best-selling children’s books, Operation Alphabet and The Bee Who Spoke – both published by Thames and Hudson and published in multiple languages. Operation Alphabet was recently listed in The Daily Telegraph’s 100 Best Children’s Books of All Time.

Al was also named one of Britain’s most influential people in 2016 by Debrett’s and The Sunday Times and currently sits on the Board of Directors for the London Philharmonic Orchestra. He spends his time between London and NY and has a son, Buddy. His passions are music, design, running, drums, sailing and books.
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Stories by Al