Amel Monsur and Will Misselbrook join the US leadership team

Sunshine welcomes Amel Monsur and Will Misselbrook as Chief Creative Officer, New York, and Managing Director, New York, & SVP, Content.

“We’re in the middle of the most exciting period in the history of entertainment, marketing and commerce. There is no better time to be unreasonably ambitious, uncompromising and values driven. Or bold, optimistic and emotionally intelligent. Amel is all these things and much more."

Al MacCuish, Co-Founder & Creative Chairman

Amel’s background sits at the intersection of fashion, music and news. She joins Sunshine from VICE, where she led project and content development across all content channels. Amel has previously served as the Creative Director for the late artist Prince and launched the Al Jazeera network in the US.

“Amel is a true talent. She has a deeply thoughtful perspective on culture and what shapes it, exquisite taste and a unique voice. We couldn’t be more excited to have her join the leadership of Sunshine and we know she’s going to take us to new heights.”

Ed Warren, Group Chief Creative Officer

Will’s experience spans luxury entertainment, having served as Head of Content & Branded Entertainment at Condé Nast where he led multi-platform campaigns across film, TV, branded entertainment and experiential marketing. Prior to Condé Nast, Will acted as SVP Director of Global Content Development for Coach Inc.

“Will’s wealth of experience across multi-platform storytelling with world-leading entertainment and luxury brands is invaluable. 2018 is set to be a significant year for Sunshine globally with entertainment properties in development and Will’s leadership in New York stands us in great stead to deliver them.”

Jenna Barnet, Group President

About Amel

About Will