In early 2017, Sunshine ran an internal workshop that asked; ‘As a next-generation entertainment company, what are we doing to affect positive change in the next generation?’ Through asking questions like this, we found that we had a true desire to do more to help our local community and our industry.
Our first point of call was addressing the amount of opportunity that exists for young people in the creative industries today. At Sunshine, we have always taken pride in ensuring that we offer opportunities for young people, who are at the cusp of their career. Prior to this workshop, this had mainly been through placement, internship and apprenticeship schemes. On completion of the internal workshop it was clear that we, at Sunshine, could and should have been offering more.
In November last year, Sunshine ran the first instalment of the Discover Creative programme.
Discover Creative is an initiative, conceived in partnership with the Ideas Foundation, with the aim to help inform young people about the creative industries and the opportunities within them.
In the first round, we invited sixth-form students to join Sunshine’s London office for two weeks. Over the duration of the programme, the attendees learnt about the various roles at Sunshine and the different routes that led people into these roles, and the industry in general. The course also included a CV workshop, as well as Industry experts giving their top interview tips.
“Getting to share with young people the opportunities that exist in the creative industries is both an honour and a privilege. Initiatives like Discover Creative are crucial in addressing the lack of diversity that our industry faces, and collectively we must all take part in making sure that more voices from a myriad of backgrounds are heard, valued, and included.”
Liam Osborne, Business and Project Director
The second workshop was held in November 2018. Sunshine broadened the age range to 16-21, and again invited young people into the London office. This year’s course was tailored around the art of storytelling and how we, at Sunshine, work with brands to tell their stories.
In both courses, students were tasked with creatively solving a social issue which currently impacts the world we live in. The attendees could choose if they worked individually, or in groups. They were given time between sessions to research into their chosen issue, and work on how they would respond to the brief.
The following week, the students showcased their talents; from graphic design to copy writing skills, as they presented their work back to us. Hearing from young people on these issues struck a deep chord for all of us, highlighting the importance of inclusion; we all benefit from more points of view to arrive at viable solutions.
“I have thoroughly enjoyed taking part in Discover Creative. I’ve learnt invaluable skills, with presenting and for any future interviews. I know that I’ll be able to transfer these skills into my career."
“Through Discover Creative, I’ve learnt to never give up, to follow my dreams and to always have faith in myself.”
Discover Creative Students
As recognition for taking part in the programme, the students received a certificate enabling them to put the experience on their CVs. They also become members of the wider ‘Sunshine Family,’ meaning that they are the first to hear about available vacancies within Sunshine and have direct points of contact with Sunshiners for advice.
At Sunshine, we believe that it is imperative to listen to the voices of the next generation and to ensure that we are supporting as many young people as possible, through courses such as Discover Creative.