We teamed up with MPC, the Academy Award-winning VFX studio, and BE COOL BE NICE® to produce an animated music video for the anti-bullying movement.

BE COOL BE NICE® is aimed at helping to combat cyber-bullying by encouraging people to communicate and use social media in a positive and proactive way. The movement launched with help from Kendall Jenner and Willow Smith on the covers of Garage magazine (Fall/Winter2016) with a Snap x BE COOL BE NICE® collaboration.

This year sees the launch of the official book. Aimed at anyone age one to one-hundred, the book has been curated by the BE COOL BE NICE® design team that includes artistic direction from Lenny Kravitz's New York design studio, Kravitz Design, and world-famous stylists Charlotte Stockdale and Katie Lyall of Chaos Fashion.

The cover illustration was created by legendary co-designer of the Apple Watch, Marc Newson, and the book also features imagery from Marc Jacobs, Burberry, Pat McGrath, DSquared2, Emilio Pucci, Neil Barrett, Henry Holland, Mary Katrantzou and more. Through a host of animated characters who come to life using the interactive app and thought-provoking activities, the book delivers cool reminders to be kinder and encourages readers to reflect, learn and get positively creative, both on and offline.

“BE COOL BE NICE® is a dream partnership for Sunshine. Using creativity as a tool for good is part of our core values, and this cast of creative powerhouses on board are testament to the significance of this movement.”

Al MacCuish, Founder & Creative Chairman, Sunshine