Drag

A new and daring brand expression

Time To Dare. We created a new call to action reinforcing the brand’s core values to be used as a consistent thematic. Across the lead campaign, the creative declined a consistent visual story that reinvents Glamour for the modern age.

The Autumn 2021 campaign featured Hailey Bieber against daring vistas. Captured on location in Los Angeles by Pierre-Ange Carlotti, the campaign explores exaggerated panoramas and confident poses, inspiring audiences to embrace glamour, every hour, whatever the moment. Still images were brought to life alongside product hero vignettes.

Meanwhile, The Core Collection campaign expressed a more playful view of the brand's iconic Pearl, Crystal and Monogram codes. Shot by Hedvig Jenning in and around luxurious London locations, offbeat vignettes of timeless pieces revealed unexpected glamour for every day.