That’s a wrap on season one of Grey Goose’s OFF SCRIPT, and we couldn’t be more proud of the results.
Sunshine first helped Grey Goose strategically; defining the role of their brand in the entertainment space and defining the areas of interest they shared with their audience. We conceived and developed OFF SCRIPT as a high-talent entertainment property, born directly from the brand and its values.
We worked shoulder to shoulder with Grey Goose’s CMO, Yann Marois, and his team in developing the concept, the eco-system around the show, and selling the project to the stakeholders within Bacardi.
At the heart of the show, host Jamie Foxx goes “off script” with the cream of the Hollywood A-list, having unguarded, ‘cocktail-worthy’ conversations about them and the films that shaped them and their success.
Season one’s guests were some of Hollywood’s biggest and brightest stars; Chadwick Boseman, Melissa McCarthy, Gabrielle Union, Vince Vaughn, Sarah Silverman, Benicio Del Toro, Jeremy Renner, Dwayne Johnson and Denzel Washington.
We brought in award winning production studio JASH as co-producers and guided Grey Goose through the brave new world of creating genuine entertainment IP and securing talent of the right calibre.
The show has been a ringing endorsement of our unique approach, OFF SCRIPT has surpassed all digital benchmarks to date with a total view count of approx 42MM and counting, a video completion rate of 25%, 2 Billion press impressions and over 300 articles written about the series. Grey Goose have also seen heartening increases in brand metrics with significant increases in unaided awareness, purchase intent and “proud to be seen drinking” amongst those who watched the series - an illustration of how powerful it is when brands stop interrupting culture and start contributing to it.
Watch all episodes on the OFF SCRIPT Facebook page, now!