Drag

Diesel’s energetic return to the dancefloor.

To mark the launch of Diesel’s Track Denim range – a collection that’s made for the dance floor – we took Diesel back to its music and club subculture roots, reasserting and celebrating this heritage while building relevance for a new generation.

Partnering with iconic photographer Ewen Spencer – famed for his visceral documentation of youth and subcultures – we captured a suite if films and stills that evoke the authentic, uncensored, and liberated togetherness of a club night in all its sweaty glory.

Shot in an operating Manchester nightclub, the campaign embraces the ‘worn from the street to the club’ attitude embodied by the collection, while placing Diesel firmly back on the dance floor. The campaign ran across the brands social and digital channels from June 22.