Sunshine partner with Belstaff to create an original podcast series, The Road Less Travelled.
Hosted by writer, broadcaster, and director Reggie Yates, the series explores what the road less travelled means in the modern world - in conversation with the creators whose work, attitudes and lives inspire us.
Our first series features Oscar-Nominee Stanley Tucci; Games of Thrones’ star, Jacob Anderson (AKA Raleigh Ritchie); multi-award winning actress, Naomie Harris; BAFTA winner, Sherlock star and GQ’s Man of the year, Andrew Scott; and the Break-out star of Sex Education, Emma Mackey.
Our Podcast brings the brand into a new digital space via two huge platforms, Spotify and Apple – a bold move designed to get Belstaff on the radar of new consumers. We celebrated the release of the Podcast with a highly visible digital, social and OOH campaign, not only promoting the show, but also showcasing Belstaff’s iconic pieces as worn by our stars.
Photography: Greg Williams
Production: Alison Vernon-Smith