Drag

Our stunning new work for AVA. Stories for women, by women. A full brand identity, art direction and design system for an inventive content platform built on female desire.

The unique ‘A’ logo, reminiscent of a keyhole, is anchored by art direction that reimagines a cinematic aesthetic through a contemporary female lens. AVA celebrates and normalises female desire, encouraging women to explore their fantasies in a safe, consensual, and women-built platform with their health and satisfaction in mind.

The AVA Stories app is now available in Sweden and the UK, with a global launch in 2022.