SOS is one of the original, online fashion destinations. In 2021 they tasked Sunshine with creatIng a campaign to drive relevancy of ASOS among a global audience. The evocative film takes audiences back to ASOS’s core meaning of ‘As Seen On Screen’, showcasing their commitment to providing fashion loving audiences with the inspiration they need to build, enhance and fuel their personal style.
An intimate, moving portrait of the style that exists out on the streets, the brand film takes the audience on a journey through a world of amazing style, celebrating individuals who, with the help of ASOS, have made their unique style their own and positioning ASOS as creator, curator and champion of style inspiration.
Directed by Smuggler’s Ricky Saiz, the film takes viewers through the style lives of featured talent and regular people in France, the UK and USA, celebrating the individuals and tribes who are often hidden in plain sight.
The film features five influencers, including up-and-coming musician Sasha Keable, philanthropist Eva Apio and activist Gabrielle Richardson, aka Frida Cash Flow.