Drag

In 2017, we worked with a world-leading scientist to create and launch a cult skincare brand from scratch. Professor Bader’s ambition was a powerful one: apply his revolutionary technology to commercial skincare to fund his scientific research.

From naming, brand ethos and tone of voice, to visual identity, photography and packaging design, we crafted a luxury skincare brand with a powerful point of view. Alongside the C-Suite, we consulted and developed investor decks, as well informed a unique retail and talent strategy. Then, in partnership with BBC Earth cinematographer Richard Kirby, we used state of the art technology to capture the effects of Bader’s groundbreaking skincare over 27 days to launch their incredible story to the world.

Read more about the incredible Augustinus Bader story in the Financial Times