Ed Warren joins
Sunshine as CCO

Ed Warren joins Sunshine as CCO

Ed Warren is set to join Sunshine as Chief Creative Officer. Previously co-founder of Creature, Ed will join Sunshine at the end of May 2017. Ed joins the group board of Sunshine to work alongside Sunshine Founder Al MacCuish, who moves to the role of Creative Chairman.

"I'm hugely excited by Sunshine and
their approach. They are blazing new
trails in the world of entertainment
and I'm very much looking forward to
being part of their bright future."

Al MacCuish, Co-Founder and Creative Chairman, commented: “I think Ed is genuinely unique in the industry. There is no-one else out there with his quite his combination of talents; he is an expert on brand strategy but can write and design like a demon; he has a critics' understanding of culture and entertainment but can then create it himself. Add to this the fact that he speaks fluent Cantonese - a great compliment to Mel's Russian - and he's our guy. I couldn't be more thrilled that Ed is joining us”.

Ed Warren commented: “I'm hugely excited by Sunshine and their approach. They are blazing new trails in the world of entertainment and I'm very much looking forward to being part of their bright future.”

Mel Exon, Group CEO, commented: “We are delighted that Ed is joining Sunshine. His experience developing entertainment properties for brands and his sunny, deeply-smart mind make him the perfect partner to join us as we grow”.

Based in London, Los Angeles and New York, Sunshine create entertainment properties for brands, partner the world's leading entertainment rights holders in the development and exploitation of IP and work with major entertainment companies to define and activate their vision and brand ethos.

Recent examples of Sunshine's output include the rebranding of A+E Networks' channel portfolio, Roald Dahl's Imaginormous Challenge, BBC Earth's Real Happiness Project, Adidas futurehouse, and the documentaries My Beautiful Broken Brain and We Wrote This Yesterday.

Sunshine's expertise includes brand and talent strategy, design, online and real world experiences, as well as the conception, production and distribution of feature films, television series and short form content.

Ed co-founded Creature of London in 2011 where alongside developing advertising for clients such as Carling, Anchor, adidas, BAFTA and Tetley he also led Creature's entertainment projects like the Olivier nominated Alice's Adventures Underground and Dinner at the Twits.