British high-street retailer Warehouse has turned publisher with the launch of Tales of the City, an online magazine featuring the brand’s AW14 fashion campaign, all created by Sunshine’s growing editorial division.
Kicking off on the brand’s website, in-store and across all digital channels, Tales of the City is designed to meet the Warehouse customer's need for urban intelligence as she navigates her fast-paced lifestyle. As well as informing the narrative of the AW14 campaign, shot by Jon Gorrigan, this concept shapes the editorial content, which addresses the reader’s four life pillars of style, work, play and relationships.
The platform has caught the attention of the fashion and trade press, with write-ups featuring on Daily Mail Online and Retail Week, which said: ‘It looks polished with amazing imagery which would not look out of place in Glamour or Grazia.’
See more at warehouse.co.uk/talesofthecity