We are a creative agency that works with bold brands to develop transformative ideas with world-class talent. 



The relationship between brands and audiences has changed in ways that would have been unimaginable ten years ago. 

Bold clients need a new approach to emotionally connect with audiences and add value to their lives. 

It's our job to help brands find their voice, purpose and place in popular culture, in order to drive commercial growth.



Sunshine brings you Warehouse: Tales of the City

British high-street retailer Warehouse has turned publisher with the launch of Tales of the City, an online magazine featuring the brand’s AW14 fashion campaign, all created by Sunshine’s growing editorial division.

Kicking off on the brand’s website, in-store and across all digital channels, Tales of the City is designed to meet the Warehouse customer's need for urban intelligence as she navigates her fast-paced lifestyle. As well as informing the narrative of the AW14 campaign, shot by Jon Gorrigan, this concept shapes the editorial content, which addresses the reader’s four life pillars of style, work, play and relationships.

The platform has caught the attention of the fashion and trade press, with write-ups featuring on Daily Mail Online and Retail Week, which said: ‘It looks polished with amazing imagery which would not look out of place in Glamour or Grazia.’

See more at warehouse.co.uk/talesofthecity


Chief Creative Officer
An accomplished storyteller, Al spent 11 years as Creative Director and Head of Entertainment at Mother London before founding Sunshine.
Chief Executive Officer
Prior to launching Sunshine, Kit founded a number of successful companies in the entertainment industry, including Everybody’s, and some of the world’s largest events including Live 8 and Live Earth.
Chief Operations Officer
Formerly head of an Abu Dhabi media venture capital fund and Head of M&A/Strategy at global production, formats and rights firm, Fremantle.
Strategy Director
Jenny is a strategist with over 14 years’ brand and communications planning experience.
Client Services Director
Gemma is a strategic, creative and passionate brand communication specialist with a gift for doing things differently.
Strategy Director
Former Head of Engagement Marketing at Burberry, Jonny worked as a Strategist on Coca-Cola at Mother and a Planner at Agency Republic.


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