We’re incredibly proud to announce our involvement in Girl Effect Live, a day of celebration, creation and conversation about the power of girls to break the cycle of global poverty.
The multi-format street festival took place on Sunday 20th July, in East London and was commissioned by Girl Effect, a charitable movement created by the Nike Foundation. The series of curated events over four venues highlighted the challenges faced by girls living in poverty and, by showcasing their stories, lead people from engagement to empathy to, in many cases, action.
Conceived and produced by Sunshine, the team developed original content with immersive theatre company Punchdrunk, an array of international artists, such as Kate Moross, Dizraeli, George the Poet and award-winning pop star Jessie J. East London legends Tatty Devine and Wah Nails were on hand to entertain and showcase their unique skills, producing custom jewellery and designs.
Over the course of nine hours, tens of thousands of girls took part in Girl Effect Live. The event attracted a huge groundswell of support in traditional and digital media. But most importantly, it was clear from the passionate response that the day had a lasting impact on girls – inspiring them to get involved and add their voice via social media and our bespoke video booths.