We are a creative agency that works with bold brands to develop transformative ideas with world-class talent. 


The relationship between brands and audiences has changed in ways that would have been unimaginable ten years ago. 

Bold clients need a new approach to emotionally connect with audiences and add value to their lives. 

It's our job to help brands find their voice, purpose and place in popular culture, and in doing so transform their fortunes.



Girl Effect Live 20.07.14

We’re incredibly proud to announce our involvement in Girl Effect Live, a day of celebration, creation and conversation about the power of girls to break the cycle of global poverty.

The multi-format street festival took place on Sunday 20th July, in East London and was commissioned by Girl Effect, a charitable movement created by the Nike Foundation. The series of curated events over four venues highlighted the challenges faced by girls living in poverty and, by showcasing their stories, lead people from engagement to empathy to, in many cases, action.

Conceived and produced by Sunshine, the team developed original content with immersive theatre company Punchdrunk, an array of international artists, such as Kate Moross, Dizraeli, George the Poet and award-winning pop star Jessie J. East London legends Tatty Devine and Wah Nails were on hand to entertain and showcase their unique skills, producing custom jewellery and designs.

Over the course of nine hours, tens of thousands of girls took part in Girl Effect Live. The event attracted a huge groundswell of support in traditional and digital media. But most importantly, it was clear from the passionate response that the day had a lasting impact on girls – inspiring them to get involved and add their voice via social media and our bespoke video booths.


Chief Executive Officer
Prior to launching Sunshine, Kit founded a number of successful companies in the entertainment industry, including Everybody’s, and some of the world’s largest events including Live 8 and Live Earth.
Chief Operations Officer
Formerly head of an Abu Dhabi media venture capital fund and Head of M&A/Strategy at global production, formats and rights firm, Fremantle.
Chief Creative Officer
An accomplished storyteller, Al spent 11 years as Creative Director and Head of Entertainment at Mother London before founding Sunshine.
Client Services Director
Gemma is a strategic, creative and passionate brand communication specialist with a gift for doing things differently.
Strategy Director
Former Head of Engagement Marketing at Burberry, Jonny worked as a Strategist on Coca-Cola at Mother and a Planner at Agency Republic.
Strategy Director
Jenny is a strategist with over 14 years’ brand and communications planning experience.


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